FAQ
Operator questions, real answers
Cross-border COD merchants ask us these questions most often: how the 5-step execution stack works, how settlement and fees work, what countries we cover, how the 3 registered legal entities fit together.
About Fufills
Fufills is the COD Operating System for selling in Latin America. We run the full cash-on-delivery execution stack — confirmation, dispatch, delivery, collection, transfer — for cross-border merchants entering 16 LATAM countries.
Three registered legal entities, each verifiable via government registry: FUFILLS LLC (Wyoming, USA) — Filing 2024-001538966; FUFILLS LLC (Puerto Rico, USA) — SURI 1639264-0010; FUFILLS SARL (Morocco) — RC 34077 / ICE 003362767000007.
Founder and CEO Alaaeddine Nasloubi, with an operations team across MENA and LATAM. We are operators, not theorists — every SOP we publish we run ourselves first.
Coverage + countries
16: Mexico, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, Peru, Chile, Ecuador, Bolivia, Dominican Republic, and Puerto Rico.
Puerto Rico is the only country in our 16-country footprint where Fufills operates as a registered local merchant (FUFILLS LLC, SURI 1639264-0010). Everywhere else we serve cross-border merchants via partner infrastructure.
LATAM is our focus. MENA is where we onboard merchants (via FUFILLS SARL in Morocco), but our COD operations are LATAM-only.
Operations + SLA
Confirm → Dispatch → Deliver → Collect → Transfer. Each step has its own SOP. Confirmation is hard-gated: if it's not confirmed, it doesn't ship.
90% confirmation rate, 90% delivery success, 7-day settlement cycle. These are operational targets we measure ourselves against — not guarantees.
10-15% on accounts using the full execution stack (hard-gated confirmation + multi-carrier routing). Industry average without confirmation is 25-40%.
Pricing + settlement
Per-country pricing based on confirmation, fulfillment, last-mile, and finance ops. Get fees + SLA via the Talk to ops team CTA — we don't publish pricing publicly because it varies by SKU profile and volume.
7-day settlement cycle after onboarding completes. Transfers in USD or local currency. Full reconciliation in your dashboard.
Onboarding fees vary by complexity. Single-country single-SKU merchants have minimal setup; multi-country multi-SKU operations need more onboarding work.
Onboarding
Single-country single-SKU launches typically run 2-3 weeks from contract to first confirmed order. Multi-country expansions take 4-6 weeks per market depending on customs and packaging spec.
No. The whole point of the COD Enablement Platform model is to let cross-border merchants operate without a local entity in each country.
Shopify, WooCommerce, custom storefronts via our API. We also support order import via CSV/Google Sheets for merchants without a dev team.
Question not answered?
30 minutes with the ops team is usually enough.
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