LATAM E-commerce: The $160 Billion Opportunity
Latin America's e-commerce market is projected to reach $160 billion in 2026, with Cash on Delivery remaining the preferred payment method for over half of all transactions.
LATAM E-commerce Market Size 2026
| Country | Market Size | COD % | Growth |
|---|---|---|---|
| Mexico | $40B | 45% | 22% |
| Brazil | $55B | 35% | 18% |
| Argentina | $18B | 40% | 20% |
| Guatemala | $2.1B | 78% | 32% |
| Honduras | $890M | 82% | 28% |
| El Salvador | $620M | 75% | 25% |
Top 5 LATAM E-commerce Trends 2026
1. COD Remains King in Central America
While digital payments grow in major markets, Central America maintains 75-82% COD preference. This creates opportunities for sellers who can execute COD fulfillment effectively.
2. Mobile Commerce Dominance
73% of LATAM e-commerce occurs on mobile devices. Optimize your product listings and checkout for mobile-first experiences.
3. Social Commerce Explosion
Instagram, TikTok, and WhatsApp drive product discovery. 45% of purchases are influenced by social media in LATAM.
4. Same-Day Delivery Expectations
Urban consumers increasingly expect same-day or next-day delivery. Local warehousing is becoming essential.
5. Sustainability Matters
62% of LATAM consumers consider environmental impact when purchasing. Eco-friendly packaging creates competitive advantage.
Central America: The Growth Engine
While Mexico and Brazil dominate in size, Central America leads in growth rates:
- Guatemala: 32% YoY growth
- Honduras: 28% YoY growth
- El Salvador: 25% YoY growth
How Fufills Enables LATAM Success
Fufills provides integrated COD fulfillment across Mexico, Guatemala, Honduras, and El Salvador with:
- ✅ Multi-country warehouse network
- ✅ Unified order management system
- ✅ Regional carrier partnerships
- ✅ Native language call centers
- ✅ Single-platform reporting
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